Marketing Proposal for A Desi Woman

CLIENT DETAILS

Type: B2C

Industry: Online Media

Category: Podcast

Solutions/Products/Services: Inspirational Stories from Indian Women Around the World

GOALS

  • To continuously generate listeners for ADesiWoman.com.
  • To create social buzz and intensify public awareness everyday.
  • To continuously optimize A Desi Woman’s site to ultimately be on the top of search engine search results for all relevant keywords.

STRATEGY AND EXECUTION

Scope of Services (In order of priority)

  1. Audience Building / Email Marketing
  2. Social Media Marketing
  3. Supplemental Marketing Activities
  4. Supplemental Content Production
  5. Search Engine Optimization
  6. Refining the Strategy

Activities (How we do it)

1] Audience Building / Email Marketing

  • Google and Web Monitoring – Monitor search results for keywords like “Indian Women Podcasts” and find all marketing opportunities. We’ll start by asking the question “Where do people go when they are looking for podcast topics that A Desi Woman provides?” and follow all the trails to grab all opportunities.
  • Prospecting and Email Outreach – Leverage all opportunities found from the activities above. We’ll also send specific emails that invites audiences to follow A Desi Woman on social media. We’ll also be sending outreach emails to influencers and heads of large groups.

Initially, we will be targeting audiences from Ohio and then spread out. Our primary targets are:

  • Indian Businesswomen
  • Indian Women in Tech / Startups
  • Influencers
  • Head of large groups, clubs, meetups, societies, etc.
  • Indian College Girls
  • others

2] Social Media Marketing

  • Facebook Marketing – 3 posts/reposts a day
  • Instagram Marketing – 5 stories a day
  • Twitter Marketing – 8 tweets per day. Twitter’s daily tweet limit is 2,400 per day, we should use that to our full advantage. 8 tweets per day is harmless if we use the right #tags.
  • YouTube Marketing – short introductory clips of podcast episodes (highlights)
  • Pinterest Marketing

We will keep promoting podcast episodes. We’ll also reach out to relevant influencers and head of large groups, clubs, meetups, societies, etc. We’ll connect and add them to the social channels so they will become engaged and help promote A Desi Woman.

3] Supplemental Marketing Activities

  • Reddit Marketing – promoting to Indian subreddits
  • Quora Marketing – listing all questions that either you or us can answer
  • Q&A Sites – sites similar to Quora
  • Linkedin Marketing
  • Similar Podcasts Monitoring and Implementation – checking out similar podcasts/blogs and implement their best practices
  • Marketing Research – continuously improve marketing activities by learning more about Indian Women
  • Paid Ads – we need to be very conservative with paid ads, keeping costs at a minimum and continuously optimizing and only scale afterwards when results pour in

4] Supplemental Content Production

Content Ideas:

  • Graphics
  • Videos and Editing
  • Content that talks about Desi Culture
  • Epic content – Ex. 99 Best Delicacies From South India
  • Freebies – maybe do a contest and give away A Desi Woman tshirt 🙂
  • Guides – Ex. Top Desi Restaurants in Ohio
  • Newsjacking content – Create blog posts about latest news concerning Indian women
  • Sharable content / data / ideas
  • Data journalism – involves heavy research and design but worth it
  • New kind of content – invention

For the content ideas above, we will take whatever we can get from the website and online sources and spin them up and come up with more interesting ways to attract your audiences.

5] Search Engine Optimization

  • SEO Report
  • Keyword Research
  • On Page Optimization Recommendations
  • Off Page Optimization
  • Broken Link Checks
  • Link Building
  • Competitor SEO Monitoring
  • other SEO activities

CAMPAIGN DATA / METRICS

We will be creating a custom dashboard so you can monitor metrics like number of audiences(emails) produced, content created, social media post impressions, click rates, monitor numbers like Twitter Followers Increase, Facebook Fans Increase, Instagram Followers Increase, and more.

ABOUT US

To learn more about us, please view this link: TaskJock Service Team .

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