Industry: Apparel & Fashion
Category: Organic Clothing
Solutions/Products/Services: T-Shirts, Hoodies, Sneakers
- To continuously generate sales for ChangersBrand.com.
- To create social buzz and intensify public awareness everyday.
- To continuously optimize Changers Brand’s site to ultimately be on the top of search engine search results for all relevant keywords.
- To continuously produce engaging content that attracts more followers and positioning Changers Brand as the ultimate content destination for all things Organic Fashion and Social Responsibility.
STRATEGY AND EXECUTION
Scope of Services (In order of priority)
- Publicity Outreach
- Audience Building / Email Marketing
- Social Media Marketing
- Supplemental Marketing Activities
- Supplemental Content Production
- Search Engine Optimization
- Refining the Strategy
Activities (How we do it)
1] Publicity Outreach
- Press Coverage – newspapers, magazines, etc.
- Public Relations
- Press Releases
- Journalists – talk shows, podcasts, etc.
- Media – print, radio, TV
2] Audience Building / Email Marketing
- Google and Web Monitoring – Monitor search results for keywords like “Organic Hoodies London” and find all marketing opportunities. We’ll start by asking the question “Where do people go when they are looking for items that Changers Brand provides?” and follow all the trails to grab all opportunities.
- Prospecting – We’ll scan relevant sites and produce a highly targeted list of audiences that are more likely to purchase Changers Brand’s products. We’ll also scan CraigsList and other local listings to maximize opportunities.
- Email Outreach – Leverage all opportunities found from the activities above. We’ll send specific emails that invites audiences to follow Changers Brand on social media. We’ll also be sending outreach emails to influencers and heads of large groups.
- Phone Outreach – We’ll be calling / following up on select audiences especially retailers.
Initially, we will be targeting audiences from London and then spread out. Our primary targets are:
- Head of large groups, clubs, meetups, societies, etc.
- College Students
- Young Professionals
3] Social Media Marketing
- Facebook Marketing – 3 posts/reposts a day
- Instagram Marketing – 5 stories a day
- Twitter Marketing – 8 tweets per day. Twitter’s daily tweet limit is 2,400 per day, we should use that to our full advantage. 8 tweets per day is harmless if we use the right #tags.
- Pinterest Marketing
We will keep promoting blogs. We’ll also reach out to relevant influencers and head of large groups, clubs, meetups, societies, etc. We’ll connect and add them to the social channels so they will become engaged and help promote Changers Brand.
4] Supplemental Marketing Activities
- Reddit Marketing – promoting to relevant subreddits
- Quora Marketing – listing all questions that either you or us can answer
- Q&A Sites – sites similar to Quora
- Linkedin Marketing
- YouTube Marketing
- Similar Websites Monitoring and Implementation – checking out similar websites and implement their best practices
- Marketing Research – continuously improve marketing activities by learning more about the target audiences
- Paid Ads – (optional) we need to be very conservative with paid ads, keeping costs at a minimum and continuously optimizing and only scale afterwards when results pour in
5] Supplemental Content Production
- Videos and Editing
- Content that talks about organic clothing
- Epic content – Ex. 99 Best Sustainable Business Ideas
- Freebies – maybe do a contest and give away a tshirt 🙂
- Guides – Ex. Top Organic Fashion Shops in London
- Newsjacking content – Create blog posts about latest news concerning social responsibility
- Sharable content / data / ideas
- Data journalism – involves heavy research and design but worth it
- New kind of content – invention
For the content ideas above, we will take whatever we can get from the website and online sources and spin them up and come up with more interesting ways to attract your audiences.
6] Search Engine Optimization
- SEO Report
- Keyword Research
- On Page Optimization Recommendations
- Off Page Optimization
- Broken Link Checks
- Link Building
- Competitor SEO Monitoring
- other SEO activities
CAMPAIGN DATA / METRICS
We will be creating a custom dashboard so you can monitor metrics like number of audiences(emails) produced, content created, social media post impressions, click rates, monitor numbers like Twitter Followers Increase, Facebook Fans Increase, Instagram Followers Increase, and more.
To learn more about us, please view this link: TaskJock Service Team .