CLIENT DETAILS
Type: B2C
Industry: Apparel & Fashion
Category: Pacific Islands and Ocean Culture Inspired Designs
Solutions/Products/Services: Tees, Tank Tops, Aloha Shirts, Jackets, Boardshorts, Shorts, Hats, Stickers, Paddle Covers, Towels, Pareos, Dresses, Bottoms, Hats, Bags, Slippahs, Towels, Keychains
GOALS
- To continuously help generate sales for HinanoLife.com.
- To create social buzz and intensify brand awareness everyday.
- To continuously produce engaging content that attracts more followers and positioning Hinano Life as the ultimate content destination for all things Pacific Islands / Ocean Culture / beach fashion.
- To continuously web optimize Hinano Life to ultimately be on the top of search engine search results for all relevant keywords.
STRATEGY AND EXECUTION
Scope of Services (In order of priority)
- Initial + Regular Assessments
- Publicity Operations
- Email Marketing
- Social Media Marketing
- Supplemental Marketing Activities
- Supplemental Content Production
- Search Engine Optimization
- Refining the Strategy
Activities (How we do it)
1] Initial and Regular Assessments
Initial Assessments
- Competitor Report – view details
- SEO Report – view details
Regular Assessments
- Website Assessment – view details
- Web Presence Assessment – view details
- Maximum Web Presence Research – view details
2] Publicity Operations
- Public Relations – online press releases, arranging interviews, etc.
- Press – newspapers, magazines, radio, TV, online, talk shows, podcasts, etc.
- Influencers – fashion, travel, foodies, Youtubers, podcasters, etc.
3] Email Marketing
- Google and Web Monitoring – Monitor search results for keywords like “Hawaiian Beach Shirts” and find all marketing opportunities. We’ll start by asking the question “Where do people go when they are looking for the items that Hinano offers?” and follow all the trails to grab all opportunities.
- Prospect List Building – We’ll scan relevant sites and produce a highly targeted list of audiences/prospects that are more likely to buy Hinano’s products. We’ll also scan classifieds, local listings, CraigsList, and similar sites to maximize opportunities.
- Email Outreach – Leverage all opportunities found from the activities above.
- Phone Follow-ups – We’ll call select leads especially retailers.
Initially, we will be targeting audiences from California and then spread out and vice versa. Our primary targets are:
- Retailers
- Beach Resorts
- Young Professionals
- College Students
- Influencers – travel, fashion, etc.
- Head of large groups, clubs, meetups, societies, etc.
- others
Main Geo-Targets:
- Canada
- USA
- Ireland
- UK
- Australia
- New Zealand
4] Social Media Marketing
- Facebook Marketing – 3 posts/reposts a day
- Instagram Marketing – 5 stories a day
- Twitter Marketing – 8 tweets per day. Twitter’s daily tweet limit is 2,400 per day, we should use that to our full advantage. 8 tweets per day is harmless if we use the right #tags.
- Pinterest Marketing
Other social media activities include optimizing accounts & pages, building followers & audiences, and posting new content we create.
5] Supplemental Marketing Activities
- YouTube Marketing – channel optimization and creating/uploading short vids
- Linkedin Marketing
- Reddit Marketing – promoting to relevant subreddits
- Quora Marketing – listing all questions that either you or us can answer
- Q&A Sites – sites similar to Quora
- Competitor Monitoring and Implementation – checking out similar companies and implementing their marketing best practices
- Marketing Research – continuously improve marketing activities by learning more about the target customers
- Paid Ads – (optional) we need to be very conservative with paid ads, keeping costs at a minimum and continuously optimizing and only scale afterwards when results pour in, best ad platforms to use are Google Display Network and Facebook Ads.
6] Supplemental Content Production
Content Ideas:
- Graphics – infographics, etc.
- Videos and Editing
- Content that talks about relevant topics
- Epic content – Ex. 99 Top Beach Resorts in the Pacific Islands
- Freebies – maybe do a contest and give away T-Shirts
- Guides – Ex. How to Find the Best Summer Dresses
- Newsjacking content – Create blog posts about latest news concerning beach wear
- Sharable content / data / ideas
- Data journalism – involves heavy research and design work but worth it
- New kind of content – invention
- Surveys
For the content ideas above, we will take whatever we can get from the website and online sources and spin them up and come up with more interesting ways to attract your audiences.
7] Search Engine Optimization
- SEO Report
- Keyword Research
- On Page Optimization Recommendations
- Off Page Optimization
- Broken Link Checks
- Link Building
- Competitor SEO Monitoring
- other SEO activities
CAMPAIGN DATA / METRICS
We will be creating a custom dashboard so you can monitor metrics like number of leads and prospects (emails) produced, content created, social media post impressions, click rates, monitor numbers like Twitter Followers Increase, Facebook Fans Increase, Instagram Followers Increase, and more. Data will be used to continuously refine the strategy.
ABOUT US
To learn more about us, please view this link: TaskJock Service Team .
