Marketing Proposal for Mud and Paw

CLIENT DETAILS

Type: B2C

Industry: Internet

Category: Pets and Resources

Solutions/Products/Services: Nutrition, Training, Recipes – Blogs, Guides, Shop: Books, T-Shirts, Bags, Beanies, Mugs

GOALS

  • To continuously help generate sales for Mud and Paw.
  • To create social buzz and intensify brand awareness everyday.
  • To continuously produce engaging content that attracts more followers and positioning Mud and Paw as the ultimate content destination for all things Puppies.
  • To continuously help web optimize Mud and Paw to ultimately be on the top of search engine search results for all relevant keywords.

STRATEGY AND EXECUTION

Scope of Services (In order of priority)

  1. Initial + Regular Assessments
  2. Publicity Operations
  3. Email Marketing
  4. Social Media Marketing
  5. Supplemental Marketing Activities
  6. Supplemental Content Production
  7. Search Engine Optimization
  8. Refining the Strategy

Activities (How we do it)

1] Initial and Regular Assessments

Initial Assessments

Regular Assessments

2] Publicity Operations

  • Public Relations – online press releases, arranging interviews, etc.
  • Press – newspapers, magazines, radio, TV, online, talk shows, podcasts, etc.
  • Influencers – animals, pets, Youtubers, podcasters, relevant niche blogs, etc.

3] Email Marketing

  • Google and Web Monitoring – Monitor search results for keywords like “Healthy Foods for Puppies” and find all marketing opportunities. We’ll start by asking the question “Where do people go when they are looking for the products that Mud and Paw offers?” and follow all the trails to grab all opportunities.
  • Prospect List Building – We’ll scan relevant sites and produce a highly targeted list of audiences/prospects that are more likely to buy Mud and Paw’s products. We’ll also scan classifieds, local listings, CraigsList, and similar sites to maximize opportunities.
  • Email Outreach – Leverage all opportunities found from the activities above.
  • Phone Follow-ups – We’ll call select leads especially retailers.

Initially, we will be targeting audiences from Arkansas and then spread out and vice versa. Our primary targets are:

  • Retailers / Pet Shops
  • Veterinarian Offices
  • College Students
  • Influencers – travel, fashion, etc.
  • Head of large dog groups, clubs, pet meetups, societies, etc.
  • others

Main Geo-Targets:

  • Canada
  • USA
  • Ireland
  • UK
  • Australia
  • New Zealand

4] Social Media Marketing

  • Facebook Marketing – 3 posts/reposts a day
  • Instagram Marketing – 5 stories a day
  • Twitter Marketing – 8 tweets per day. Twitter’s daily tweet limit is 2,400 per day, we should use that to our full advantage. 8 tweets per day is harmless if we use the right #tags.
  • Pinterest Marketing

Other social media activities include optimizing accounts & pages, building followers & audiences, and posting new content we create.

5] Supplemental Marketing Activities

  • YouTube Marketing – channel optimization and creating/uploading short vids
  • Reddit Marketing – promoting to relevant subreddits
  • Quora Marketing – listing all questions that either you or us can answer
  • Q&A Sites – sites similar to Quora
  • Linkedin Marketing – maybe once or twice a month – discreet
  • Competitor Monitoring and Implementation – checking out similar companies and implementing their marketing best practices
  • Marketing Research – continuously improve marketing activities by learning more about the target customers
  • Paid Ads – (optional) we need to be very conservative with paid ads, keeping costs at a minimum and continuously optimizing and only scale afterwards when results pour in, best ad platforms to use are Google Display Network and Facebook Ads.

6] Supplemental Content Production

Content Ideas:

  • Graphics – infographics, etc.
  • Videos and Editing
  • Content that talks about relevant topics
  • Epic content – Ex. Top 99 Healthiest Foods for Puppies
  • Freebies – maybe do a contest and give away T-Shirts
  • Guides – Ex. How to Interpret Puppy Actions/Languages
  • Newsjacking content – Create blog posts about latest news concerning the pet world
  • Sharable content / data / ideas
  • Data journalism – involves heavy research and design work but worth it
  • New kind of content – invention
  • Surveys

For the content ideas above, we will take whatever we can get from the website and online sources and spin them up and come up with more interesting ways to attract your audiences.

7] Search Engine Optimization

  • SEO Report
  • Keyword Research
  • On Page Optimization Recommendations
  • Off Page Optimization
  • Broken Link Checks
  • Link Building
  • Competitor SEO Monitoring
  • other SEO activities

CAMPAIGN DATA / METRICS

We will be creating a custom dashboard so you can monitor metrics like number of leads and prospects (emails) produced, content created, social media post impressions, click rates, monitor numbers like Twitter Followers Increase, Facebook Fans Increase, Instagram Followers Increase, and more. Data will be used to continuously refine the strategy.

ABOUT US

To learn more about us, please view this link: TaskJock Service Team .

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