Marketing Proposal for Challenge Sailcloth

CLIENT DETAILS

Type: B2B

Industry: Textiles

Category: Sailcloth, Marine and Industrial Fabrics

Solutions/Products/Services: MarbleHead, Newport, High Modulus, Fastnet, Atlantic, Warp-Drive, Matrix, DLE Innovative Kitesurf, Fibermax Spinnaker, Elite Spinnaker, MCZ Code Zero Laminates, Custom OEM Laminates, Colored Dacron, Tall Ship Sailcloth, Canvas & Industrial, Custom Fabric, Sunbrella, Challenge Hardware

GOALS

  • To continuously help generate sales for Challenge Sailcloth.
  • To create social buzz and intensify brand awareness everyday.
  • To continuously produce engaging content that attracts more followers and positioning Challenge Sailcloth as the ultimate content destination for all things Sailcloth and Marine Fabrics.
  • To continuously help web optimize Challenge Sailcloth to ultimately be on the top of search engine search results for all relevant keywords.

STRATEGY AND EXECUTION

Scope of Services (In order of priority)

  1. Initial + Regular Assessments
  2. Publicity Operations
  3. Email Marketing
  4. Social Media Marketing
  5. Supplemental Marketing Activities
  6. Supplemental Content Production
  7. Search Engine Optimization
  8. Refining the Strategy

Activities (How we do it)

1] Initial and Regular Assessments

Initial Assessments

Regular Assessments

2] Publicity Operations

  • Public Relations – online press releases, arranging interviews, etc.
  • Press – newspapers, magazines, radio, TV, online, talk shows, podcasts, etc.
  • Influencers – sailing, Youtubers, podcasters, relevant niche blogs, etc.

3] Email Marketing

  • Google and Web Monitoring – Monitor search results for keywords like “Sailing Cloth Manufacturers” and find all marketing opportunities. We’ll start by asking the question “Where do people go when they are looking for the products that Challenge Sailcloth provides?” and follow all the trails to grab all opportunities.
  • Prospecting – We’ll scan listings and produce a highly targeted list of prospects that are more likely to buy Challenge Sailcloth’s products. We’ll also scan other niche websites and forums to maximize opportunities.
  • Email Outreach – Leverage all opportunities found from the activities above.
  • Phone Outreach – We’ll be calling / following up on select hot leads.

Initially, we will be targeting prospects from the USA and then spread out and vice versa. Our primary targets are:

  • Sailmakers
  • Yachtsmen
  • Sailing Enthusiasts
  • Sailing Magazine Writers
  • Beach Resorts
  • others

Geo-Targets:

  • USA
  • Canada
  • Ireland
  • UK
  • Australia
  • New Zealand

4] Social Media Marketing

  • Facebook Marketing – 3 posts/reposts a day
  • Instagram Marketing – 5 stories a day
  • Twitter Marketing – 8 tweets per day. Twitter’s daily tweet limit is 2,400 per day, we should use that to our full advantage. 8 tweets per day is harmless if we use the right #tags.
  • Pinterest Marketing

Other social media activities include optimizing accounts & pages, building followers & audiences, and posting new content we create. We’ll reach out to head of large groups, clubs, meetups, societies, etc.

5] Supplemental Marketing Activities

  • YouTube Marketing
  • Linkedin Marketing
  • Medium Marketing
  • Reddit Marketing – promoting to relevant subreddits
  • Quora Marketing – listing all questions that either you or us can answer
  • Q&A Sites – sites similar to Quora
  • Competitor Monitoring and Implementation – checking out similar companies and implementing their marketing best practices
  • Marketing Research – continuously improve marketing activities by learning more about the target customers
  • Paid Ads – (optional) we need to be very conservative with paid ads, keeping costs at a minimum and continuously optimizing and only scale afterwards when results pour in, best ad platforms to use are Google Display Network and Facebook Ads.

6] Supplemental Content Production

Content Ideas:

  • Graphics
  • Videos and Editing
  • Content that talks about relevant topics
  • Epic content – Ex. 99 Burning Questions About Sailcloths
  • Freebies
  • Guides – Ex. How to Make a Fast Sailboat
  • Newsjacking content – Create blog posts about latest news concerning Sailing
  • Sharable content / data / ideas
  • Data journalism – involves heavy research and design work but worth it
  • Invent new kind of content
  • Content that talks about relevant topics
  • Comparison articles
  • Competitors / alternatives list

For the content ideas above, we will take whatever we can get from the website and online sources and spin them up and come up with more interesting ways to attract your audiences.

7] Search Engine Optimization

  • SEO Report
  • Keyword Research
  • On Page Optimization Recommendations
  • Off Page Optimization
  • Broken Link Checks
  • Link Building
  • Competitor SEO Monitoring
  • other SEO activities

CAMPAIGN DATA / METRICS

We will be creating a custom dashboard so you can monitor metrics like number of leads and prospects (emails) produced, content created, social media post impressions, click rates, monitor numbers like Twitter Followers Increase, Facebook Fans Increase, Instagram Followers Increase, and more.

ABOUT US

To learn more about us, please view this link: TaskJock Service Team .

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