Demand Generation Support for Scaleworks

CLIENT DETAILS

Type: B2B

Industry: Information Technology and Services

Category: Venture Equity

Solutions/Products/Services: Venture Equity, Venture Finance

GOALS

  • To continuously help generate leads for Scaleworks.
  • To create social buzz and intensify brand awareness everyday.
  • To continuously help web optimize Scaleworks to ultimately be on the top of search engine search results for all relevant keywords.

STRATEGY AND EXECUTION

Scope of Services (In order of priority)

  1. Initial + Regular Assessments
  2. Email Marketing
  3. Social Media Marketing
  4. Supplemental Marketing Activities
  5. Search Engine Optimization
  6. Refining the Strategy

We can work independently or as an extension of your team. We can execute all of the services above or you can have us focus on a few or maybe shuffle according to daily tasks. The possibilities are endless and you have full control.

Activities (How we do it)

1] Initial and Regular Assessments

Initial Assessments

Regular Assessments

2] Email Marketing

  • Google and Web Monitoring – Monitor search results for keywords like “Startup Loans Texas” and find all marketing opportunities. We’ll start by asking the question “Where do people go when they are looking for the services that Scaleworks offers?” and follow all the trails to grab all opportunities.
  • Prospect List Building – We’ll scan relevant sites and produce a highly targeted list of audiences/prospects that are more likely to use Scaleworks. We’ll also scan jobs sites like Indeed, startup listings, Crunchbase, forums, and other relevant sites to maximize opportunities.
  • Email Outreach – Leverage all opportunities found from the activities above.
  • Phone Follow-ups – We’ll call select leads to move them closer to becoming customers.

Initially, we will be targeting prospects from Texas and then spread out and vice versa. Our primary target prospects are:

  • Startup Founders
  • Chief Executive Officers
  • Chief Technology Officers
  • Chief Marketing Officers
  • others

Primary Target Businesses:

  • Healthcare SaaS
  • Finance/FinTech SaaS
  • Apparel/Fashion SaaS
  • Mobility SaaS
  • others

Main Geo-Targets:

  • Canada
  • USA
  • Ireland
  • UK
  • Australia
  • New Zealand

3] Social Media Marketing

  • Facebook Marketing – 3 posts/reposts a day
  • Instagram Marketing – 5 stories a day
  • Twitter Marketing – 8 tweets per day. Twitter’s daily tweet limit is 2,400 per day, we should use that to our full advantage. 8 tweets per day is harmless if we use the right #tags.
  • Linkedin Marketing – will regularly post on my Linkedin account (9K+ connections) and will also repost any post from Scaleworks’ Linkedin page
  • Medium Marketing
  • Reddit Marketing – promoting to relevant subreddits
  • Quora Marketing – answering relevant questions
  • Other Q&A Sites – marketing in sites similar to Quora

Other social media activities include optimizing accounts & pages, building followers & audiences, and posting new content.

We’ll also reach out via social media to head of large groups, clubs, meetups, societies, etc. and ask them to follow so they can engage and promote posts.

4] Supplemental Marketing Activities

  • YouTube Marketing – channel optimization, subscribing to key channels/users, etc.
  • Competitor Monitoring and Implementation – checking out similar companies and implementing their marketing best practices
  • Marketing Research – continuously improve marketing activities by learning more about the target customers
  • Paid Ads – (optional) we need to be very conservative with paid ads, keeping costs at a minimum and continuously optimizing and only scale afterwards when results pour in, best ad platforms to use are Google Display Network and Facebook Ads.

For the content ideas above, we will take whatever we can get from the website and online sources and spin them up and come up with more interesting ways to attract your audiences.

5] Search Engine Optimization

  • SEO Report
  • Keyword Research
  • On Page Optimization Recommendations
  • Off Page Optimization
  • Broken Link Checks
  • Link Building
  • Competitor SEO Monitoring
  • other SEO activities
  • insert seo gem portfolio

CAMPAIGN DATA / METRICS

We will be creating a custom dashboard so you can monitor metrics like number of leads and prospects (emails) produced, content created, social media post impressions, click rates, monitor numbers like Twitter Followers Increase, Facebook Fans Increase, Instagram Followers Increase, and more. Data will be used to continuously refine the strategy.

ABOUT US

To learn more about us, please view this link: TaskJock Service Team .

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