Demand Generation Support for Olikka



INDUSTRY: Information Technology and Services

CATEGORY: Systems Integration

SOLUTIONS / PRODUCTS / SERVICES: Modern Workplace Strategy and Roadmap, Windows 10 Build & Management, Modern Management, DeployMe, Microsoft – Remote Worker Enablement, Microsoft Teams – Next Level Collaboration, Azure Sentinel – Cloud SIEM, AWS – Productivity Applications, Remote Workforce – Managing Devices, Windows Virtual Desktop, Microsoft Identity and Access Management, Olikka Security Halo, Amazon WorkSpaces, Amazon Appstream, Microsoft Information Protection, Office 365 Foundation, Office 365 Migration, Office 365 Governance, Citrix Virtual Apps & Desktops, Microsoft Threat Protection, Office 365 Cloud, Voice, Productivity Assessment, Business FAQ, Productivity Assistant, Productivity Coach, Enterprise Concierge, Self Service Hub, Digital Writing, Productivity Scores, Collaborative Practices, Meeting Health, Cloud Strategy & Architecture, Cloud App Modernisation, Azure Landing Zone, Cloud Migration Factory, Cloud Cost Management, Cloud Security and Compliance, Cloud Disaster Recovery, Cloud Automation Platform, Cloud SIEM with Azure Sentinel, Cloud Coaching and Enablement, Cloud Center of Excellence – CCoE, Application Optimisation, Cloud Strategy & Architecture, Cloud Center of Excellence – CCOE, Cloud Coaching and Enablement, AWS Landing Zone, Cloud Migration Factory, Cloud Cost Management, Cloud Disaster Recovery, Cloud Security, Compliance and Governance, Cloud Automation Platform, Cloud App Modernisation, Amazon WorkSpaces, Microservice Architecture, Application Optimisation, Expert Services, Support Services, Critical Incident Response


  • To continuously help generate leads for Olikka.
  • To help create social buzz and intensify brand awareness everyday.


SCOPE OF SERVICES (In order of priority)

  1. Lead Generation
  2. Social Media Marketing
  3. Supplemental Marketing Activities
  4. Refining the Strategy

We can work independently or as an extension of your team. We can execute all of the services above or you can have us focus on a few or maybe shuffle tasks according to your business needs. The possibilities are endless and you have full control.



Task 1 – List Building

We’ll produce a highly targeted list of prospects that are more likely to hire Olikka. We’ll scan relevant websites and extract target prospects.

Source Websites:

  • Linkedin
  • job sites like Indeed
  • startup listings
  • Crunchbase
  • Axios
  • other investment news sites
  • TechTarget (paid)
  • other niche sites
  • forums

Web Research and Monitoring – We’ll scan search engine results for keywords like “Office 365 Experts Melbourne” and find all marketing opportunities. We’ll start by asking the question “Where do people go when they are looking for the solutions that Olikka provides?” and follow all the trails to grab all opportunities. We’ll forward findings that need to be acted upon by the Head of Marketing.

Initially, we will be targeting prospects from Melbourne and then spread out and vice versa. Our primary geo-targets are Australia, New Zealand, UK, Ireland, Canada, and USA.

Primary Target Businesses:

  • Education
  • Government Agencies
  • Banks
  • others

Primary Target Prospects:

  • Chief Technology Officers
  • Chief Information Officers
  • Chief Information Security Officers
  • Engineering Vice Presidents
  • Information Technology Directors
  • others

Task 2 – Engagement Activities

Outreach Emails

  • Leverage all opportunities found from the activities above. We’ll create and optimize outreach emails designed to convert first touch emails into hot leads.

Sales/Marketing Emails

  • Successive stages post Outreach stage. We’ll continuously create, develop, and optimize sales and marketing emails to transform prospects into leads.

Phone Follow-ups

  • We’ll call select leads and move them closer to becoming customers. We’ll also reach out to these leads via Social Media and other channels.



  • Facebook Marketing – 3 posts/reposts a day
  • Instagram Marketing – 5 stories a day
  • Twitter Marketing – 8 tweets per day. Twitter’s daily tweet limit is 2,400 per day, we should use that to our full advantage. 8 tweets per day is harmless if we use the right #tags.
  • Linkedin Marketing – will regularly post on my Linkedin account (9K+ connections) and will also repost any post from the Linkedin page
  • Medium Marketing – posting informative relevant content
  • Reddit Marketing – promoting to relevant subreddits
  • Quora Marketing – answering relevant questions
  • StackOverflow – answering relevant questions
  • Other Q&A Sites – marketing in sites similar to Quora

Other social media activities include optimizing accounts & pages, building followers & audiences, and posting new content. Will also include regular automation and integration tasks to keep improving the social media marketing operations.

We’ll also reach out via social media to head of large groups, clubs, meetups, societies, etc. and ask them to follow so they can engage and promote posts.



  • Competitor Monitoring and Implementation – checking out similar companies and implementing their marketing best practices
  • Marketing Research – continuously improve (and add more) marketing activities by learning more about the target customers
  • Paid Ads – (optional) we need to be very conservative with paid ads, keeping costs at a minimum and continuously optimizing and only scale afterwards when results pour in, best ad platforms to use are Google Display Network and Facebook Ads.



We will be creating a custom dashboard so we can monitor the following metrics:

  • number of prospects produced
  • email replies – not interested, not ready (callback/follow-up), opt out, etc.
  • email open rate
  • email click rate
  • number of discovery meetings scheduled
  • social media followers
  • social media posts
  • social media post impressions
  • social media click rates


Understanding the numbers that need to improve and coming up with the best solution ideas to make the existing strategy better. The analysis will be documented and tracked as well.


Continuously refine and improve the demand generation operations by implementing the best ideas from the analysis above. The implementation will be documented and tracked too.


To learn more about us, please view this link: TaskJock Service Team .

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